June 29, 2010

My name is Panama - IPAT's Tourism Commercial

     The video that I post was Panama’s first tourism commercial that I remember. It was created to promote the tourism for the Miss Universe beauty pageant in 1986, celebrated on July in Panama City.
     I remember at that time, the responsible authority for tourism in Panama was IPAT (Panamanian Tourism Institute), today, ATP (Panama’s Tourism Authority), and the government was under the dictatorship of General Manuel Antonio Noriega.
     "My name is Panama" or "Mi nombre es Panama" was the promotional slogan of tourism which is now a trademark that sells Panamanians items such as molas, woven on clothing; cartoons alluding to Panamanian folklore and culture, and printed on t-shirts in multiple colors; and national handicrafts http://www.mynameispanama.com/.



     Venezuelan contestant Barbara Palacios Teyde, in her response to the jury at the Miss Universe in 1986 said: "We must highlight the great work that Panamanians do when they have foreign people in their land, as in our case, we, the misses of this pageant. I think it should be emphasized at all times that they not only have beautiful lands, but the Panamanians are people, beautiful people, who always offer a lot of warmth. I think that is very precisely that slogan that says: My name is Panama!!!”


















June 07, 2010

Atlas Ads: a Panamanian Beer.



     Atlas is one of the most recognized and consumed beer in the country, and its logo appears at events such as carnivals, fairs, musical events and on the walls of store retailers around the country, such as advertising and sponsorship.
     My purpose of this post is not to advertise the product and assess its quality and taste. I wish to highlight of their commercial advertisements folklore, culture, landscape and the melting pot of races of our country during the last thirty years. Not only is the beer, is the country, Panama.
     The main objective is to know the landscape of Panama and its people. Remember that the first videos presented were made in the 80s and the last are the most current. Before each set of videos I put the lyric of them in English so you can understand what each group of video wants to transmit. Enjoy them.

Cerveza Atlas: "Así es mi país" (This is my country) ((1985-1986).
This is my country
and so are my people,
first people who love and feel ...
This is my country
and so are my people, people who work and enjoy.
This is my country
and this is my first people, people who enjoy the present.
This is my country
and this is my people, people who love and feel...



Cerveza Atlas: "Así es mi país" (This is my country) ((1986-1987). Other version.
This is my country
And so are the things we like
Because we like them...
And so are my people
People who enjoy the present...
Who know sure what they feel
These things we like always
These things we like always.


Cerveza Atlas: "Así es mi gente" (This is my people) (1989).
These are the people, the people of Panama.
What joy that good, drink the Atlas their beer.
Take life with joy, always drink your Atlas very cold.
These are the people with Atlas to enjoy.
Here and there, and throughout Panama.
These are the people, the people of Panama.
What joy that good, they drink the Atlas their beer.
People are happy, the people are friendly.
As our people like no other.
These are the people with Atlas to enjoy.
Here and there, and throughout Panama.
These are the people, the people of Panama.
What joy that good, they drink the Atlas their beer.
The people of Panama, here and there, drink Atlas.

Cerveza Atlas: "Yo soy el sabor" (I'm the flavor) ((1991-1992-1993) Salsa rithm.
I‘m of this land,
and I have the happy flavor of my people.
My soul is golden, sun caress
And the white foam of my beaches
comes from inside me ...
I'm city and fields
from color neighborhood
I'm first, I'm the flavor
Atlas: I'm first
Atlas: I'm the flavor. Bis.


Cerveza Atlas: "Nuestra gente, nuestra cerveza" (Our People, Our beer) (2009).
We are that happy land
We are really Panamanians.
We’re going foward, we enjoy today.
And It’s one and our, what a great beer,
made with our rithm.
Pure Panamanian, it’s Atlas the flavor.
We first, we have flavor
Atlas, we are first
Atlas, we are the flavor.

June 03, 2010

Aladdin The Musical.


     From April 8th to May 9th, 2010, Disney’s Aladdin The Musical was stage on “El Teatro en Círculo”. The costumes and props were among the details that most attention.
     The musical was live, and the songs performed by Panamanian artists, highlighting those who have participated in Mega Projects on TV like Rafael Moreno (Vive La Música, fourth season), as Aladdin and Anne Lorain Lanier (Latin American Idol, third season ), as Princess Jasmine. Of course, we have to highlight the work of other actors and dancers on stage, male and female choirs, as well as all the work behind the scenes.
     Andres Morales, belonging to the cast of the TV show "La Cáscara", was The Genie of the magic lamp . I think this was the ideal role for him, because he has the versatility to imitate people and personality like "The Genie".
     I am glad that we are growing Broadway-style musical here in Panama, with Panamanian artists, musicians and professionals.



Aladdin And Friends Disney Images